Visual strategy with taste.
Design that elevates stories, sharpens identity,
and captures emotion
and captures emotion
I don’t just design — I shape narratives, organize meaning, and bring refined ideas to life across presentations, branding, and digital experiences.
If you're building a thoughtful brand and value aesthetics with intention, I’d love to hear from you.
with 8+ years of experience in graphic design, storytelling, and aesthetic direction. I help luxury, lifestyle, and conscious brands craft their visual identity with intention, clarity, and emotional depth.
I'm Katerina — a visual strategist and brand stylist
Projects
meet
intention
aesthetics
Where
Refreshed vision on well-known magazine
An elegant evening, visually served
Big Event. Bold Identity.
Wedding Travel Awards
Dual Websites.
One Vision
One Vision
From сomplexity to сlarity.
Big data vusualisation
Big data vusualisation
Dual Websites.
One Vision
One Vision
Slides with Surf Spirit.
Pitch Deck for investors
Pitch Deck for investors
A La Russe,
the Nahalate way
the Nahalate way
Projects
meet
intention
aesthetics
Where
Refreshed vision on well-known magazine
An elegant evening, visually served
Big Event. Bold Identity.
Wedding Travel Awards
Big Event. Bold Identity.
Wedding Travel Awards
Dual Websites.
One Vision
One Vision
From сomplexity to сlarity.
Big data vusualisation
Big data vusualisation
Dual Websites.
One Vision
One Vision
Slides with Surf Spirit.
Pitch Deck for investors
Pitch Deck for investors
A La Russe,
the Nahalate way
the Nahalate way
SEO&Digital Agency based in Romania
“The agency was repositioning itself as a boutique digital service provider and needed a brand identity to match — refined, premium, and confident.”
Why you need rebranding?
STEPS TO BECOME BOUTIQUE
Start conversation
As a result I developed
a comprehensive 64-page brand guide covering everything from logo usage to detailed typography rules - ensuring consistency across all touchpoints.
a comprehensive 64-page brand guide covering everything from logo usage to detailed typography rules - ensuring consistency across all touchpoints.
“As an executive coach partnering with visionary startup and innovation leaders,
I need a brand identity that reflects their level of ambition and positions my services at their true value. It’s not just about aesthetics — I want a clear, structured brand system with templates and tools that make it easy to stay consistent across every touchpoint.”
I need a brand identity that reflects their level of ambition and positions my services at their true value. It’s not just about aesthetics — I want a clear, structured brand system with templates and tools that make it easy to stay consistent across every touchpoint.”
“As an executive coach partnering with visionary startup and innovation leaders, I need a brand identity that reflects their level
of ambition and positions my services at their true value.
It’s not just about aesthetics —
I want a clear, structured brand system with templates and tools that make it easy to stay consistent across every touchpoint.”
of ambition and positions my services at their true value.
It’s not just about aesthetics —
I want a clear, structured brand system with templates and tools that make it easy to stay consistent across every touchpoint.”
Olga Skipper —
executive coach & advisor
executive coach & advisor
Rebranding 360
Through the rebranding process, I create
a cohesive and adaptable visual system - where every element is thoughtfully aligned across all key touchpoints: website, presentations,
one-pagers, and social media. This ensures a consistent, professional brand experience that builds trust and communicates value at every level.
a cohesive and adaptable visual system - where every element is thoughtfully aligned across all key touchpoints: website, presentations,
one-pagers, and social media. This ensures a consistent, professional brand experience that builds trust and communicates value at every level.
Team leadership experience
Full-cycle execution
My background in project management and art direction ensures smooth processes, clear communication, and polished results
I create design systems that are not just visually appealing, but also functional, scalable, and aligned with the brand’s strategy.
I’ve led junior designers and collaborated closely with developers, marketers, and executives.
From concept to implementation: I handle presentations, websites, social media design, templates, motion graphics, and printed materials.
Proficient in Adobe Suite, Figma, and AI-based tools — combining creativity with smart automation.
From beauty, fashion, and luxury to tech, lifestyle, and personal branding, I’ve worked with both startups and international brands like Aldo Coppola, Sberbank, Club Med, and FURLA.
Versatile expertise across industries
Strong digital skills
Creative meets structured
Strategic visual thinking
THAT DRIVES RESULTS
VISUAL CLARITY
Services
What I bring to the table
Let your team grow visually — with clarity, taste and direction.
What’s included:
Perfect for
– Implementation guidance: templates, structure, visual systems
– Mentorship for junior designers or non-designers
– Creative problem-solving & concept validation
– Brand consistency control across all touchpoints
– Design reviews of presentations, reports, marketing assets
– Regular feedback sessions with your team
– Art direction & visual supervision of internal materials
What’s included:
– Daily design tasks (presentations, reports, posts, banners)
– Priority delivery (1–2 tasks/day)
– Minimal comms — maximum output
– From idea to final file — full execution
– Visual quality control aligned with your brand
Perfect for
Monthly creative support from your personal designer.
What’s included:
– A balance of aesthetics, structure, and engagement
– Ready-to-use templates in Figma
– Effortless adaptation across platforms: Instagram, LinkedIn, Facebook
– Following strategic marketing goals
– Includes custom templates and visual guidelines for consistent execution
– Strategic positioning through refined, distinctive style
– Complete identity toolkit: logo, color palette, typography, brandbook
– Visual concept rooted in brand values and personality
– Every project begins with a deep dive into market context and the founder’s vision
What’s included:
– Option for long-term support and updates.
– Quick adaptation for speaker or platform (PDF / Keynote / Google Slides).
– Clear structure, refined aesthetics, and visual focus on your strengths.
– Deep understanding of your business and goals.
– Tailor-made design aligned with your audience.
What’s included:
Perfect for
Perfect for
Perfect for
03
02
01
/ Branding
/ Rebranding
/ Identity
/ Rebranding
/ Identity
Social
Media
Design
Media
Design
/ Presentations
/ One-pager
/ Pitch-decks
/ One-pager
/ Pitch-decks
Not just design — a clear visual language tailored to your brand’s essence
Elegant, high-converting social media design for premium brands
Powerful visual storytelling that wins attention and investments
Trusted by
Whether you need refined branding,
a story-driven presentation,
or a curated digital experience — let’s bring it to life.
Feel free to contact by email:
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© 2025 by Katerinaobsh